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NEWS WATCH! WHOLE FOODS MARKET REFOCUSES – - STRESSES VALUE

COMPANY MAKING “A STRONG EFFORT” TO CHALLENGE ITS COMPETITORS ON PRICE

wholefoodsa1.jpegThe sketchy economy, high cost of fuel and skittish job market are taking their toll on Whole Foods Markets, as once loyal customers look elsewhere in search of deep discounts on necessary food and household items.

To combat the losses, the extent of which are unclear, Whole Foods has announced a line of lower-priced generic products, a staple of traditional supermarkets, together with deep discounts on many existing items. The goal here is to make the chain synonymous with value, a tough task after years of being known for upscale gourmet items.

Only time will tell how this works out. Hopefully company management finds a way to serve both masters effectively without destroying what it is that makes the Whole Foods experience special.

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