HOW TECHNOLOGY IS LEADING ENVIRONMENTALISM OUT OF THE ANTI-BUSINESS, ANTI-CONSUMER WILDERNESS.
For decades, environmentalists have warned of a coming climate crisis. Their alarms went unheeded, and last year we reaped an early harvest: a singularly ferocious hurricane season, record snowfall in New England, the worst-ever wildfires in Alaska, arctic glaciers at their lowest ebb in millennia, catastrophic drought in Brazil, devastating floods in India – portents of global warming’s destructive potential.
Green-minded activists failed to move the broader public not because they were wrong about the problems, but because the solutions they offered were unappealing to most people. They called for tightening belts and curbing appetites, turning down the thermostat and living lower on the food chain.
Source: Wired
