Congratulations to BMW of North America for their new Let’s Make Room For Mother Nature ad campaign as featured in the recent Rolling Stone Magazine 1000th issue anniversary edition.
What makes this ad campaign for the popular Mini unique is that the sales pitch, simple and elegant, occupies less that one third of the full page purchased.
The balance of the space BMW of North America donated to the Nature Conservancy and for their slogan, saving the last great places on earth.
Hopefully, more advertisers will jump on to this bandwagon and allow earth friendly causes to share their high priced advertising space.
LIB
May 12th, 2006 at 8:27 pm
I haven’t seen the ad myself, but it sounds like BMW is doing the right thing. I wish I could afford to show my support of the company by buying a couple of their cars…